Taste Marketing Materials

I created the Taste logo years ago. In 2022 I was contacted by the owner that he is moving forward and setting up the wine shop and needed a lot of marketing materials.

I was happy to take on the project and grow the brand that started with one logo.

I began with a style guide to have a clear vision of photography style, fonts and the tone of the brand. From there I followed the design of the logo, simple black and white branding with colorful images so the wine is the star.

Taste now has t-shirts, table tents, sandwich boards, custom gift card envelopes, deli menus, wine labels, advertising flyers and digital ads.

I started with a simple style guide to outline the proper use of the logo and fonts for the owner.

Taste is located in The Works, it’s an entire block of small businesses, I incorporated The Works W from their logo in this sandwich board.

© 2023 Craig Nevels