Update the List feature for a better user experience
UX & UI Designer
I started with the user experience portion of the project and went through the existing list functionality to determine its strengths and weaknesses. I went to competing websites and tested their list features to determine a starting point. I also used Baymard.com to research best practice.
I worked with the Ace Retail Information Team or RIT. The team is a test group of fifty stores that use new products and provide feedback and suggestions in follow up meetings.
We talked about their wants and needs:
Main List Page
Adding to a list on the product listing page, clicking on the heart icon opens the side tray to add to a list or create a new list.
Creating a new list in the side tray.