The National Dairy council wanted to send out a holiday greeting to their clients. They decided on sending an email, not all email clients support animated gifs but I suggested making a cinemagraph to stand out for email clients that do support animation instead of a flat graphic.

I followed their brand guidelines and created the layout in Photoshop, animated in After Effects then exported as a movie to remove frames to optimize for the web back in Photoshop.

The Dairy Council was very pleased with the final result.