The B2B home page didn’t reflect all the benefits available for business owners, a lot of the benefits listed are not business specific and the log in process had some issues.

I worked with our copywriter to pull the B2B benefits from existing collateral and the Creative Services team to find images that reflected B2B accounts.

The goals for the redesign:

1. Update the design so B2B customers know they are in a different section of the site for B2B accounts.
2. Display the B2B benefits for current and new customers.
3. Update the log in to take a customer to the current log in page.

The log in now goes to the standard log in screen. The previous version would throw off the layout when errors appeared under the log in and create account form.