B2B Home Page Redesign
Redesigning the B2B Home Page
UX & UI Designer
The B2B home page didn’t reflect all the benefits available for business owners, a lot of the benefits listed are not business specific and the log in process had some issues.
I worked with our copywriter to pull the B2B benefits from existing collateral and the Creative Services team to find images that reflected B2B accounts.
The goals for the redesign:
The log in now goes to the standard log in screen. The previous version would throw off the layout when errors appeared under the log in and create account form.