Logo & Style Guide
Taste started with a logo and an idea, I created the brand guide to give direction to the brand.
Brand Campaign + Design
I created the Taste logo years ago.
In 2022 I was contacted by the owner, the wine shop is opening and needed branding and marketing materials.
I was happy to take on the project and grow the brand that started with one logo.
I began with a style guide to have a clear vision of photography style, fonts and the tone of the brand. From there I followed the design of the logo, simple black and white branding with colorful images so the wine is the star.
Taste now has t-shirts, table tents, sandwich boards, custom gift card envelopes, deli menus, wine labels, advertising flyers and digital ads.
Taste started with a logo and an idea, I created the brand guide to give direction to the brand.
I worked with the interior designer to extend the brand into the shop space.
The owner had to present to the owners of the property, here are a few slides from the PowerPoint.
Vinoversity is a rewards program that gives customers discounts and benefits for each wine they sample.
I created a booklet to track and comment about each wine with a diploma given when all the wines are sampled.
Taste has machine dispensers that a customer can choose the amount of wine in each pour, this is the card used.